Nothing punches up the impact of your document like the power of colour.
In fact, research proves that printing and duplicating your mail and other documents in colour increases recognition of your company by up to 87%, improves message recall by as much as 55%, and speeds up response rate by 34%. Plus, it dramatically increases repeat orders and revenue, and improves overall selling power by 88%*. Colour is a beautiful way to make all your business communications look more professional.
And now Pitney Bowes makes the professional look and impact of colour more affordable than ever. Our MX Series colour multifunction document systems from Sharp print, copy and scan in rich, beautiful colour, and even send and receive faxes. We also feature the amazing Canon imageRunner series. With all that choice, any size office can enjoy the power and the glory of colour.
*Source: "An Investigation: Direct Mail Responses Based on Colour, Personalisation, Database, and Other Factors," Broudy and Romano, Digital Print Council, White Paper No.1, October 1999.
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