When you're defining your campaign, you have the option of creating specific items like a poster, yard sign or flyer, or you can simply create a QR code that you can use on your own materials.

If you just want to create a QR code, here's how you go about it:


To create a QR code:


  • Under the Layout tab, decide whether or not you want text to appear alongside your QR code. If you don't want any accompanying text, simply select "No Text"
  • Choose a size for your QR code.
  • Under the Background tab, decide where you'd like to have your text appear (if you've chosen to add text).
  • Finally, add your call-to-action. It could be a message driving customers to your website, a special discount or to your Facebook page.

If you've decided that you want to create either a poster, yard sign or flyer, you'll also need to design the mobile page that these channels are going to link to once users scan your QR code.


To design a mobile page:


  • Under the Banner tab, click on the Image icon to upload your logo file. If you have more than one logo that you'd like to use for other QR marketing campaigns, you can manage them on our system with our Manage Logos tool.
  • To add Text to your mobile page, click on the Text icon and input your copy.
  • Depending on whether you're adding a coupon, event information or general information, you'll need to click on the Coupon/Event Information/Information tab.
  • You can either choose one of the templates provided or go with a clear background.
  • Type your message. For example, if you're offering a coupon, you could say, "Use this coupon to receive a XX% discount on Product XYZ". Again, you can customize the message by choosing font, size and color.
  • If you'd like to collect an email address, click the box indicating "Customer must provide their information to receive more information" .

You also have the option of adding a URL or phone number to your mobile page. And if you want to connect the user to a social media site (YouTube, Twitter or Facebook), you can add a button to your mobile page by clicking on the appropriate icon.

Since you don't have a lot of space to add a large amount of copy, you'll want to be sure you get your message across clearly and succinctly. Clear, concise copy and a strong call-to-action will go a long way in increasing your response rate.


What Next?

Here are 5 best practices for creating QR code marketing campaigns.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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