This is where you'll find all sorts of reference materials about QR code marketing and the best practices that will set your business apart from competition and boost sales.

How to integrate QR codes into your marketing mix

QR code marketing integrates well with other marketing tactics, often providing a lift to increase responses and results.Read More
 

Create more business using multiple QR code campaigns

Multiple QR code campaigns with different messaging or offers can increase your overall response rates and improve your marketing performance. Read More
 

ScanShot QR Code Reader for your phone

Scan QR codes on your smartphone with pbSmart Codes own ScanShot. This application scans QR codes, data matrix codes and 1D barcodes easily. Read More
 

QR codes: An innovative way to promote your product or service.

QR codes provide small business owners with an innovative way to market their business. This article will provide examples of how QR code marketing works. Read More

Industries that have found success with QR codes.

As QR codes become more popular, more businesses are successfully using them. There are a number of industries that have led the way in QR code use, developing unique QR marketing initiatives that can provide inspiration for any small business owner. Read More

QR code tips: What to do, what not to do.

While it's tempting to just jump right in and start adding QR codes to your marketing efforts right away, there are some things you should consider first. This article will provide some valuable how-tos to guide your QR code marketing campaign. Read More

Using QR codes with your email and direct mail campaigns.

As with any marketing effort, you'll usually see more success if you combine various channels to create an overall campaign. The great thing about QR codes is that you can actually include them in your existing channels, increasing engagement and adding greater impact to your marketing message. Read More 

7 creative ways to use QR codes for your business.

There are many creative ways to use QR codes to market your business and drive more customers to your website. Read More

Why your business needs a mobile website

In this article we discuss the value of a mobile website to your business, and some key differentiating features of mobile web design. Read More

QR codes best practices

Here are some helpful tips to help you get the most out of your QR code marketing efforts. Read More

Tips for successful QR code implementation

Here you'll find useful tools and tips to help make your QR code marketing campaign most effective Read More

How to ensure customers will scan your QR code

It's one thing to add a QR code to your marketing materials - it's another thing to get your customers to scan it. This article will help you increase the odds that people scan your QR code marketing campaign materials. Read More

How will mobile marketing help my business?

This article makes the case for QR code mobile marketing and shows you some of the ways it can help your business, with several short examples to inspire you. Read More

Promoting your "Personal Brand" with mobile business cards

Create a mobile business card with pbSmart Codes and promote your personal brand. This article will show you different ways to use mobile business cards and combine them with business cards, flyers or other printed and promotional items. Read More

Using mobile business Cards to promote your business

Learn different ways to use pbSmart Codes’ mobile business cards to promote your business. Read More

Creating a "Hybrid" Business Card - Print and Mobile

Learn how to create a "hybrid" business card, which combines a printed business card with a matching mobile business card to create a memorable and engaging experience for contacts and customers. Read More

The Value of Branded QR Codes for Your Business

This article explains what a “branded” QR code is and how it can help you make your campaigns more effective and creative. In the same way that you would always include an image or logo in your direct mail designs or other customer communications, pbSmart™ Codes now lets you do the same with your QR codes. Read More

Taking a Closer Look: Examples of Branded QR Codes

“Branded” QR codes may be the starting point of a successful marketing campaign. To provide inspiration for your next campaign, this article shows you examples of the branded QR codes you can create in pbSmart™ Codes. Read More

Using Branded QR Codes to Promote Your Business

This section shows you some of the many creative ways to promote your business using branded QR codes in your marketing communications, helping you fully utilize your marketing campaign. Read More

Custom QR Codes vs. Branded QR Codes

This article explains the differences between Custom QR Codes and Branded QR Codes. A Branded QR code is a type of Custom QR that uses graphics to specifically promotes your brand. A Custom QR Code could include a graphic of a coupon code so that people might know that by scanning this QR code, they will get a discount. Read More

Using Custom QR Codes to Promote Your Business

This article explains the many ways to use Custom QR Codes, also known as designer QR codes, to promote your business, highlighting the kinds of content that customers want most. Read More


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