It's not uncommon for business owners and marketers to look at a relatively new communications technology and think of it in isolation from other options. For example, many companies initially treated social media in this way, until they realized how much more powerful it was when combined with direct, outdoor, or email marketing.

The same is true with QR code marketing. While stand-alone QR campaigns have generated amazing results, this is only part of their value. When combined with other marketing tactics and programs, QR codes provide added “lift”, increasing both response rates and new business.

So when planning your overall marketing program campaigns, it helps to think of QR codes not just on their own, but also in terms of how they can help your other initiatives.

One of the best scenarios for integrating QR codes is any time you are trying to reach customers outdoors and on-the-go. For example, perhaps you want to distribute flyers to encourage foot traffic into your retail store for daily deals. Without QR codes you would have two options: either print a new flyer each time your specials change, or force customers to remember and type a URL in order to look up your specials on their smartphone. QR codes provide the perfect solution. Instead of printing new flyers, you can save both money and time by creating a single flyer design with a QR code. Instead of remembering and typing a URL, customers can simply scan your QR code to pull up the latest information on a mobile website that you update each day. By making it easier for customers to access your information, you increase the chances of a store visit and ultimately a sale!

Another great example of integrating QR codes into your other marketing programs is with direct mail. A QR code provides instant access to your mobile website where customers can seek more information; enter their email address; or complete a survey on the spot. In this sense, QR codes offer "instant gratification" which can dramatically increase response rates. And with pbSmart Codes software, you’ll finally have a good idea what those response rates actually are by reviewing the reports and analytics.

These are just a few examples of the limitless possibilities for combining QR codes with your other marketing tactics. How will you use them?

WHAT NEXT?

pbSmart™ Codes makes it easy to create powerful, integrated marketing campaigns: create a QR code and customized mobile website, order printed QR promotional materials and track the results in real time! Why not sign up for a free trial and get started today!