As a widely adopted communication technology, QR codes have as many different uses as there are businesses to employ them. But what about their use by a specific business? Is there room for more than one QR code campaign in your marketing plan?

If you have more than one offer, product, audience or selling location, the answer is most definitely "yes." Just as you would never expect a single ad to reach your entire target audience, a single QR code campaign will rarely accomplish all of your marketing and sales objectives.

How can multiple QR code campaigns help? The first benefit is that they enable greater targeting in your marketing efforts. For example, if you sell many products, you can use multiple codes to drive customers to product-specific information and offers instead of a page with general company information. Within a given product line, you can also use different QR codes to experiment with slightly different messaging or offers to see which generate the best response. You can even try placing them in different physical locations. If you know that a certain neighbourhood is populated with many young families, you can create unique outdoor advertising that targets family-oriented products. By allowing you to present highly specific and relevant offers, multiple QR code campaigns are an important part of driving more sales from your marketing dollars.

The other main benefit of using multiple QR code campaigns is the greater insights they offer into campaign performance. For example, if you are a small business doing advertising at the local mall, you can use multiple QR codes campaigns to track each ad separately to see which ones get the most foot traffic and scans. You can then use this information to avoid wasting your ad budget in locations that don’t generate much response.

Not only do multiple campaigns deliver more targeted and successful results, they are surprisingly easy to put in place. With a QR code marketing platform like pbSmart™ Codes, you can set up a new QR code campaign and order promotional materials like posters, business cards and t-shirts in minutes. With its powerful reporting and analytics package, pbSmart™ Codes allows you to view all your campaign results in a single report or break out the results on a campaign-by-campaign basis.

When it comes to QR code campaigns, the more the merrier!

WHAT NEXT?

Supported by robust reporting and analytics features, pbSmart™ Codes is powerful, multi-campaign QR marketing platform. Sign up for a free trial or learn more about our multi-campaign plans.