When you're implementing a QR code as part of a marketing campaign, your main objective is to get your viewer to scan your code and end up on your campaign landing page. To ensure that this happens, try to make the action you want the customer to take as effortless as possible. This means using clear and strong messaging, and following some basic QR code best practices.

pbSmart™ Codes software incorporates best practices for QR code design so if you're customizing a poster, flyer, business card or even a mug, you can focus on your message.

Here are a few tips to help improve the response rate of your QR code campaign:


  • Create a compelling headline
    A headline doesn't have to be fancy or funny to be effective - though it can be! Most importantly it needs to communicate a benefit to the reader. What do you have that they want to see, or buy, or learn more about? A shorter headline is almost always better. Try to grab their attention in as few words as possible.
  • Use a strong call-to-action (CTA)
    Don't expect people to scan your code out of curiosity. Give them a good reason to pull their phone out, and keep your instructions as short and clear as you can: "Scan to like us on Facebook" or "Scan for a 20% off coupon."
  • Make your code easy to scan
    If viewers can't scan your code successfully on the first try, they might not give you a second chance. Make sure your code is big enough - at least 1" square on printed materials, but larger on posters and outdoor signage because people may be reading from a distance. It's important to have a clear space or white border around your code as well.
  • Consider including a text URL as well as a QR code
    The QR code is a great way to give smartphone-carrying consumers a fast-track to your web page. But don't forget your less tech-savvy audience. If you provide them with a URL they'll be able to find you even if they are unable to scan your QR code.


What Next?

Read more about the rise in the QR code's popularity.

Create your own QR marketing campaign with communicate better with your customers.

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