As with any marketing effort, you'll usually see more success if you combine various channels to create an overall campaign. The great thing about QR codes is that you can actually include them in your existing channels, increasing engagement and adding greater impact to your marketing message.


QR codes in your email marketing campaigns.


First of all, when you're using email marketing is to include them in your flyers, print advertising or in-store posters that link to an email sign-up page. Anyone who signs up for email communications from your company will be entitled to "sneak peek" information on upcoming sales and promotions, special discounts or an informative e-newsletter.

You can also have the QR code link to a customer's mobile Contacts app, adding your company's information to their contact list. Or perhaps it's a special in-store coupon that they can bring with them when they visit your location.


QR codes and direct mail.


There's only so much information you can fit on a postcard or direct mail piece. This opens up a great opportunity to leverage QR codes to help you deliver even more information without taking up a lot of space.

Use QR codes in your direct mail campaigns to drive customers and prospects to your website where they can learn more about the products or services you have to offer. Perhaps it links to a video where they can see the product in action or hear testimonials from satisfied customers - or even a message from you, the owner. If you're making an announcement about the opening of a new store or if your establishment has moved to bigger offices, link to a Google map page that pinpoints your new location. Or, offer a surprise discount coupon to anyone who scans the QR code in your direct mail piece (a great way to generate pass-along and increase sales).

Finally, by including QR codes in your email and/or direct marketing campaigns you'll know how many times the code has been scanned, making it easy to track the campaign's ROI.



What Next?

Here are 5 ways to use QR codes and email marketing together.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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