The pbSmart™ Codes Software solution


If you've been wondering how you can incorporate QR (Quick Response) codes into your small business marketing efforts, pbSmart Codes is a great place to start.

A web-based software solution, pbSmartCodes allows you to create engaging and interactive marketing campaigns quickly and easily. (You don't have to be a tech whiz, either!).

There are three different types of QR marketing campaigns you can create with the pbSmart Codes software. 

  • Information Campaign. Opening a new location or launching a new line of products? Use the Information Campaign to create promotional material that links to interactive information or video demonstrations and testimonials
  • Discount Campaign. Offer your customers an exclusive discount that can only be accessed using a QR code.Add it to one of the pbSmart Codes poster or mobile templates within the Discount Campaign option. Just make sure your poster is prominently displayed so customers will be able to see it and scan it easily.
  • Event Campaign. If you have a special announcement to make or a big event, you can use pbSmart Codes to promote the occasion and generate attendance. Create a customized flyer and mobile web page using pbSmart Codes to advertise the event and capture emails. Then handout giveaways to the attendees like hats, mugs or keychains with an embedded QR code. (And remember, once you collect the email addresses of your customers, you'll have a built-in audience for future events).

When you're creating your QR enhanced marketing materials, you can take advantage of the many customizable printed materials and promotional items pbSmart Codes has available - some of which are specific industries that have been shown to benefit from QR code marketing (for example, real estate or food services). You can also download a free QR code that you can use any way and anywhere you like.

As with any marketing campaign, you're going to want to know the ROI. The pbSmart Codes Reports and Analytics tool will provide you with a day-by-day snapshot of your QR code campaign activity. This will help you understand which offers or events (coupons, information, videos, etc.) are generating the most scans and clicks by customers and prospects. Plus, pbSmart Codes is an excellent lead collection solution, allowing you capture e-mail addresses that you can use for future campaigns.

The best part is that there's very little work for you to do - no complicated coding or design work. Just a quick and easy solution to help you connect with your customers.


What Next?

Look into using QR codes to collect feedback from your customers and improving communication.

Learn about all the different ways Pitney Bowes can help you communicate better with your customers.

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