Promote Your “Personal Brand”
pbSmart™ Codes is a powerful tool for promoting a business, and with the option of creating a mobile business card, it is also very effective for promoting… you!
Whether you are meeting with potential employers, business colleagues or prospective clients, the mobile business card is a unique, interactive tool for making a good impression and encouraging follow up.
This article explains some of the many ways you can use mobile business cards to promote your personal brand.
Using a Mobile Business Card to Promote Your Personal Brand
The number of ways you can use a mobile business card to promote your personal brand is as limitless as your imagination. Not only does pbSmart Codes offer a great deal of flexibility in the design of your mobile business card, it also gives you a lot of choices of media on which to print your QR code.
Here are some examples to inspire you:
Making the Link from Physical to Virtual
The introduction of mobile business cards opens up new ways to use traditional business cards. The first is that you no longer need to cram all your details onto the paper version, which helps you avoid reprints when your information changes. Instead, you can print minimal information on your business card and use a QR code that links to the virtual version for the full details.
The Interactive Resume
Even in the digital world, most employers still request candidate information in the traditional resume format. A mobile business card with QR code gives you two advantages when preparing your resume. First, by adding a QR code you are helping your resume stand out from the rest of the candidates - which all job seekers know is critical for success! Also, the QR code proves to employers that you mean business when you say you are "IT savvy".
On top of an improved "first impression", the QR code also allows you to add content to your resume that doesn't fit with the traditional format, like video. Linking a QR code on your resume to a personal video introduction helps employers and HR staff see the strength of your interpersonal skills and increases your odds of getting an interview.
Handouts and Giveaways
If you attend conferences and trade-shows for professional advancement, QR codes and mobile business cards are a perfect fit. These occasions are always marked by many introductions - so many that it can become difficult to remember who we've met and what we discussed. When contacts are sifting through their business cards at the end of the day, a QR code helps your card stand out and ensure a follow-up. To really leave a lasting impression, why not link your QR code to a video "re-introduction" on your mobile business card?
Distributing your QR code isn't limited to business cards. pbSmart Codes provides many kinds of media like buttons, flyers, and posters, and customizable giveaway items like mugs, keychains and hats - all of which can be printed with a QR code linking to your mobile business card. Imagine the impact of handing contacts a button with an inspiring message and a QR code that links to your mobile business card - this is certain to grab more attention than a printed paper business card!
Taking Personal Branding to a New Level
These are just some of the many ways you can use mobile business cards to promote your personal brand. Whatever you choose, more of your contacts are sure to remember you and your message with a mobile business card. And don't forget, one of the keys to any QR code initiative is to provide a strong call to action wherever you place your QR code. If you don't provide a compelling reason for contacts to scan your code, you won't even get the chance to tell your personal brand story on your mobile business card.