Promote Your Business With Mobile Business Cards
pbSmart™ Codes gives you many options for connecting with customers, from coupons and discounts, to mobile web pages, to event promotions.
pbSmart Codes also allows you to promote your personal brand and your business at the same time via the mobile business card.
Whether you are meeting with prospective clients, business partners or suppliers, the mobile business card offers a unique, interactive vehicle to make a big impression and drive business results.
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This article explains some of the many ways you can use mobile business cards to promote your business.
Using a Mobile Business Card to Promote Your Business
Mobile business cards offer many options to promote your business, not just in the design of the mobile card itself, but with the variety of media on which you can print your QR code.
Here are some examples to inspire you:
The Added-Value Business Card
Anyone who meets regularly with prospective customers knows that an exchange of business cards is one of the first things that takes place. However, by the time a prospect has met you, they probably already have some of your contact details on file, so is there much point in leaving your business card behind? If your business card adds value beyond just your contact information, then the answer is certainly yes! By placing a QR code on your paper business card, you can send prospects to your mobile business card to present additional valuable information or offers.
For example, sales reps can use their mobile business card to link to mobile-friendly product collateral or fact sheets. For lawyers, financial advisors and others in the professional services industry, mobile business cards can be used to link to testimonials from current clients. Real estate agents could use their mobile business card to link to a video of their featured property of the week.
Handouts and Giveaways
If you attend conferences and trade-shows as a way to build your network and promote your business, QR codes and mobile business cards are a perfect fit. These occasions are always marked by many introductions - so many that it can become difficult to remember who we've met and what we discussed. When contacts are sifting through their business cards at the end of the day, a QR code helps your card stand out and ensure a follow-up. To really leave a lasting impression, why not link your QR code to a video "re-introduction" on your mobile business card? A mobile version of your business card also shows your thoughtfulness and "service-oriented" focus - instead of forcing contacts to manually enter your business card details, they can simply scan your QR code and add your details to their phone with the click of a button.
Distributing your QR code isn't limited to business cards. pbSmart Codes provides many kinds of media like buttons, flyers, and posters, and customizable giveaway items like mugs, keychains and hats - all of which can be printed with a QR code linking to your mobile business card. Imagine the impact of handing contacts a button with an inspiring message and a QR code that links to your mobile business card - this is certain to grab more attention than a paper card!
Market Research
pbSmart Codes gives you the option of adding a mobile survey to your mobile business card. As you meet with customers and prospects, you can encourage them to visit your mobile business card to complete a short poll or survey. Over time, you can use the insights you gather in the survey to better promote your business to new customers.
Mobile Business Cards - A Powerful Addition to Your Promotional Toolkit
Mobile business cards are a highly effective tool for getting more out of your interactions with customers and prospects. Instead of leaving behind printed paper business cards that often end up filed and forgotten, a mobile business card gives you more opportunity to share offers and information and encourage the contact to follow up.
However you decide to use your mobile business card, don't forget: one of the keys to any QR code initiative is to provide a strong call to action wherever you place your QR code. If you don't provide a compelling reason for contacts to scan your code, your mobile business card won't see much action!