Welcome to the pbSmart™ Codes QR code Marketing Learning Center. Learn from the experts at Pitney Bowes how to acquire new customers with QR code marketing. It's easy! Pick a category below and get started!

Our webinars offer detailed guidance on the benefits of QR code marketing and on getting started with QR code marketing software from pbSmart Codes. Sign up for an upcoming event or view recorded webinars if you don't want to wait.

Getting Started

It’s easy to get started with QR code marketing from pbSmart Codes. This section offers checklists and overviews that will have you up and running in no time.

What is a Custom QR Code?
This article introduces custom QR Codes, also known as designer QR codes, so you can understand what they are, what they look like and how they can be used to make your QR code campaigns more effective. Read More

QR code Campaign Creation

This section will help you build more effective QR marketing campaigns by writing better calls to action and customized mobile web landing pages.

The pbSmart Codes Solution
With QR code marketing software from pbSmart Codes you can quickly design professional QR code marketing campaigns and embed a custom QR code in all kinds of printed media and promotional items like posters, flyers, business carrds and mugs to drive sales. Read More

How to optimize your web site for mobile devices
One of the biggest benefits to QR code marketing with pbSmart Codes is using your mobile web page to enable potential customers to opt to receive communications. This article will walk you through that process. Read More

QR code Marketing & Best Practices

This is where you'll find all sorts of reference materials about QR code marketing and the best practices that will set your business apart from competition and boost sales.

Using Custom QR Codes to Promote Your Business
There are many ways that you can use Custom QR Codes, also known as designer QR codes to promote your business. This article will discuss many different ways. Read More

Using mobile business cards to promote your business
This article will show you how to use pbSmart Codes’ mobile business cards with business cards, flyers or other printed and promotional items to promote your business.   Read More

Creating a "Hybrid" Business Card - Print and Mobile
This article explains how you can enhance your personal and professional networking efforts with a hybrid business card that combines a printed element with a matching mobile business card. Read More

QR codes marketing offers a business the ability to easily track the impact of its marketing dollars. pbSmart Codes offers powerful tracking and reporting tools, so you can constantly improve the success of your QR campaigns.

Video:  Using QR Campaign Reports
Learn how to use the reports that come with pbSmart Codes QR code software to ensure that your campaigns are successful. Read More

QR Code Marketing Video Tutorials

Learn how to master QR Code marketing and how to use pbSmart Codes with our easy to follow video tutorials.

Creating Marketing Videos

Use videos to acquire new customers and engage your current ones. Combine videos with your QR code campaigns to more effectively promote and brand your business. Read more

QR Code Testimonials

See how customers like you are using and integrating pbSmart™ Codes into their marketing and customer communications.

Here are some answers to your common QR codes marketing questions
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